Trade Marketing Manager

Задачи:

Develop marketing strategies to support sales and achieve targets;
Execute marketing actions in conjunctions with the sales function;
Support central marketing with market intelligence;
Participate and support European product developments;
Actively support the sales with marketing activities, especially with POS materials and trade shows

Обязанности:

Manage marketing activities, both human and other resources;
Manage pre agreed budget, continuously look or better utilization of given resources
Develop marketing tools (POS, advertising etc) to support sales efforts
Develop and execute training programs for internal and external use
Gather relevant marketing information about market status, development, competition, products, pricing
Coordinate communication with Lyon HQ about market developments
Actively support central and local product developments
Organize exhibitions and customer fairs
Lead the homologization process (translation, local specific needs)
Support local and international catalogue developments
Lead different Internet related effort inside the organization
Participate in local and international business specific organizations
Support management team with different marketing analysis
Monitor the trade magazines and recommend potential advertising