Задачи:

  • Develop marketing strategies to support sales and achieve targets;
  • Execute marketing actions in conjunctions with the sales function;
  • Support central marketing with market intelligence;
  • Participate and support European product developments;
  • Actively support the sales with marketing activities, especially with POS materials and trade shows

Обязанности:

  • Manage marketing activities, both human and other resources;
  • Manage pre agreed budget, continuously look or better utilization of given resources
  • Develop marketing tools (POS, advertising etc) to support sales efforts
  • Develop and execute training programs for internal and external use
  • Gather relevant marketing information about market status, development, competition, products, pricing
  • Coordinate communication with Lyon HQ about market developments
  • Actively support central and local product developments
  • Organize exhibitions and customer fairs
  • Lead the homologization process (translation, local specific needs)
  • Support local and international catalogue developments
  • Lead different Internet related effort inside the organization
  • Participate in local and international business specific organizations
  • Support management team with different marketing analysis
  • Monitor the trade magazines and recommend potential advertising